“Many artists who work on the net invest on social networks. It’s like their own world of research, work, creation, but also a platform to make themselves known. These artists often struggle to find a business model, because what they do is free and open to the public. So, they are sometimes forced to leave the net to create works that they could monetize in some way or another. ”

Malo Girod de l’Ain, co-founder of Digitalarti et filmfestivals.com, talks about social networks as a new field of inspiration and creativity for digital artists.

Find all SMCFaces, video interviews of our members, here.