“Facebook’s home page is the most valuable space on the internet today. It’s there where users meet and brands can post content. Nowadays it has become an obligation for a brand to appear on facebook because if it does not, users will anyway way speak about it. So it must be able to make its own statement, to raise its own voice. “

Thomas Jestin , co-founder of KRDS, introduces us to the techniques of f- marketing and explains the importance of Facebook for brands.

Find all SMCFaces, video interviews of our members, here.