“Kiss Kiss Bank Bank was created after a discussion about this emerging movement in the United States, which gets more and more popular. It’s called “Do It Yoursef ” movement or “Co-creation” or “collective intelligence”, all this based on social networks. It allows the consumers to suddenly regain some power, if you think that what they usually used to consume was somewhat imposed by the media. As a result they may achieve self-financing through social networks, communities, families, friends, friends of friends and set up projects that would never could otherwise”.
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