SMCFaces #14 : Interview with Anthony Hamelle – CLM BBDO

“Today, a brand cannot arrive in public space with a predetermined message,without having listened, without having understood and formed the message in relation to what‘s being said about in social media. In communication agencies, we are increasingly forced to to take into account the return channel available to consumers. “ Anthony...

Mots-clés : advertisement, advertising agency, Anthony Hamelle, CLM BBDO, digital advertising, digital storytelling, smc, smcf, smcface, smcfaces, smcfrance, social media, social media club, social media club france, social networks advertising, strategies of advertising, strategies of developement
0 commentaire

SMCFaces #2: Interview with François Kermoal- L'Entreprise

“What are the possible uses of social media in corporations? Well, it’s not a scoop, I think the possibilities are huge. It is a revolution. It is often said,we have evolved beyond the society of information into the society of conversation.” François Kermoal, editorial director of the magazine “L’Entreprise”(group Express...

Mots-clés : François Kermoal, lentreprise, smcface, social media, social media club france, social networks
0 commentaire