« At Ogilvy PR, we work on influence, and social networks are fully integrated into our work. Because nowadays, the best way to influence is through social networks. They allow us to approach people individually, not to think in terms of mass target groups, and gain accuracy. We can participate precisely in the daily practices of people’s information, into their everyday activities, be a part of them. And participate to our customer’s life makes influence easier. »
Philippe Moreau, director of editorial division of Ogilvy PR, talks about the different strategies and techniques used to influence through social networks, and underlines the importance of storytelling for commitment and customer loyalty.
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