SMCFaces #14 : Interview with Anthony Hamelle – CLM BBDO

« Today, a brand cannot arrive in public space with a predetermined message,without having listened, without having understood and formed the message in relation to what‘s being said about in social media. In communication agencies, we are increasingly forced to to take into account the return channel available to consumers. « 

Anthony Hamelle, Director of Media R&D  in CLM BBDO

Find all SMCFaces, video interviews of our members, here.