SMCFaces #21 : Interview with Pierre-François Chiron – Make Me Reach


« The key to a successful Facebook fan page of a brand, is to provide content regularly ; we can not just copy and paste what the brand already says on its website. We must bring exclusive content to fans, so to have the impression that the brand really cares about them. We must not forget that fan pages require strong interactions: the brand provides information that fans share or comment. That’s why it is important to have exclusive content, in order to engage a community and have active fans. »

Pierre-François Chiron, CEO of Make Me Reach.

Find all SMCFaces, video interviews of our members, here.