The English Section


SMCFaces #16 : Interview with Vincent Ricordeau – Kiss Kiss Bank Bank

« Kiss Kiss Bank Bank was created after a discussion about this emerging movement in the United States, which gets more and more popular. It’s called « Do It Yoursef  » movement or « Co-creation » or « collective intelligence », all this based on social networks. It allows the consumers to suddenly regain some power, if you think that what they usually used to consume was somewhat imposed by the media. As a result they may achieve self-financing through social networks, communities, families, friends, friends of friends and set up projects that would never could otherwise ». Lire la suite


Launching Social Media Club Marseille: June 27th at La Bo[a]te for the conference “Twitter, the next Pulitzer?”


It is our pleasure to announce that Social Media Club will be expanding to the city of Marseille, where we will host conferences that follow the same model that has guided the SMC chapter in Paris since its inception, three years ago (private conferences reserved for registered members, public conferences…) with a common goal: bring together social media professionals who use communal logical in the creation or execution of their initiatives, to share their experiences, and identify and spread good practices throughout the sector. Lire la suite


Digital+Humanities: an encounter of social sciences with digital marketing, July 4th at La Cantine


The digital world: new uses, new phenomena, new representations. These subjects seem easy to understand or even master but they take on a different coloration when they are seized by the world of research.

Confronted by a professionalized world, governed by economic constraints and “digital experts”, it is time to look at digital media from a fresh angle, that of social sciences. In what ways can they shed new light on digital issues? How can they help us optimize the communication strategies of brands? Lire la suite


SMCFaces #14 : Interview with Anthony Hamelle – CLM BBDO

« Today, a brand cannot arrive in public space with a predetermined message,without having listened, without having understood and formed the message in relation to what‘s being said about in social media. In communication agencies, we are increasingly forced to to take into account the return channel available to consumers. « 

Anthony Hamelle, Director of Media R&D  in CLM BBDO

Find all SMCFaces, video interviews of our members, here.


A journey across URLs, by Clément Guillot

For my first post on the Social Media Club blog, I decided to take you through a journey around the world of URLs.

The emergence of short URLs generated the creation, for reasons such as phonetic or mnemonics, of extensions not corresponding to the country of origin (or .com) of the service, but to different countries. Lire la suite


Crowdfunding: C’est What?

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With all of the chairs occupied and several people standing in the wings, La Cantine was buzzing Wednesday night with Internet enthusiasts, anxious to hear Raphael Beaugrand, Jean Samuel Beuscart, Jean-François Michel, and Frédéric Bardeau express their views on the topic at hand. The questions of this conference, put on by KissKiss BankBank and Social Media Club, were: « Does crowdfunding create social relationships? Do brands have a role to play? »

Despite the fact that “crowdfunding” is an English word, nevermind the various pronunciations and syllable emphases, it is a term with which many people may not be familiar. It is my goal, therefore, to define this concept for the everyday Internet user. Lire la suite


SMC Europe: The state of social media in the Netherlands #SMCeu

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As a continuation of our Social Media Club Europe series, today our focus shifts to the Netherlands, where an incredible 89.2% of the population has Internet access. Contrasted with Europe as a whole, where 49.9% of the population can access the web, this number is extremely high. Such widespread online participation has facilitated rapid growth of social media,netherlands hours online including international networks such as Facebook, LinkedIn, and Twitter and “local” networks like the Dutch social network Hyves. In fact, the Netherlands recently gained the title of #1 Country in both Twitter and LinkedIn penetration as a percent of the Internet population. In addition to this high rate of participation, the Netherlands also claims the #1 ranking in the percentage of their time each user spends online. Lire la suite


SMCFaces #13 : Interview with Benoît Raphaël

“We often speak of citizen journalism; I do not believe in that.  I believe that journalism is a profession of organizing, assembling, verifying and then releasing the information. What call “enriched journalism” is the sort of journalism that relies on and is enriched by the word of experts, witnesses, and citizens, whose ideas are finally liberated on social networks.”

Benoît Raphaël, co-founder and and, talks about the strategies of participatory journalism sites and the consequential evolution of journalism.

Find all SMCFaces, video interviews of our members, here.


Greece: Social networks in times of crisis

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On April 23, 2010, when the Prime Minister of Greece with the port of the island Kastellorizo as his background announced the official call from Greece to the IMF, three things happened. First, the Greeks’ bubble was burst. A few months before, they had voted by an overwhelming percentage for a government whose main slogan was « there is money available. » Second, captivated by the beauty of the port of Kastellorizo and from the dazzling blue sea behind the sad face of Papandreou, all potential tourists, European and American, booked tickets for a vacation in Greece. Third, social networks across the country were blocked for hours. No, it was not a result of a conspiracy of the Greek political scene in order to cut off communication between its citizens, officially bankrupt; rather, social networking sites simply went on fire. Traffic was so heavy that the central servers put their hands up and nearly the whole system crashed. Lire la suite


Conference: Living With Online Trolls, Thursday June 9 at La Cantine

VivreAvecLesTrollsThe internet and social networking sites have brought about new journalistic practices and have forced professional information transmission to reinvent itself. Today, online information sites strive to put to good use the contributions of internet users and promote interactions among their readers.

While certain pure-players, such as Rue89, have the explicit goal of enriching their mode of production and the treatment of the information on a “participatory” dimension, it is nevertheless clear that this venue, dedicated to commentary, is often polluted by “parasitic” contributions, rendering them spaces of fruitless discussion. Authors of these contributions, often called “trolls” on the web, thrive on provocation and are committed to the destruction of debate.

How do we manage these malicious contributions? In general, how do we sort out and rank this content that is beginning to collect on the margins of journalistic productions? Must we make a choice, filtering the content, or should we rely on the self-regulation of readers? Is the phenomenon of trolls inherent on the web?

Jeremie Mani, President of Netino, a company specialized in moderation, and blogger on sansmodé

Mathieu Maire du Poset, manager of online development at Marianne /, which came from modifying her rules of moderation

Xavier Moisant, troll, founder and animator of Train train quotidien, cofounder of Gobilab

Antonio Casilli, sociologist, author of the book Les liasons numériques, blogger

Alice Antheaume, manager of forecasting and international development at the school of journalism of Science Po, organizing debates. Do not hesitate to read the note that Alice has devoted to the subject of her blog (in French!), a work in progress.

The 10 € entry fee that we ask of you will cover the cost of the location as well as the cocktail reception after the conference.