Crowdfunding: C’est What?

crowdfunding SMC France

With all of the chairs occupied and several people standing in the wings, La Cantine was buzzing Wednesday night with Internet enthusiasts, anxious to hear Raphael Beaugrand, Jean Samuel Beuscart, Jean-François Michel, and Frédéric Bardeau express their views on the topic at hand. The questions of this conference, put on by KissKiss BankBank and Social Media Club, were: « Does crowdfunding create social relationships? Do brands have a role to play? »

Despite the fact that “crowdfunding” is an English word, nevermind the various pronunciations and syllable emphases, it is a term with which many people may not be familiar. It is my goal, therefore, to define this concept for the everyday Internet user. Lire la suite