« There is still a lot of segmentation in companies between marketing, communication, development, SAV … there is no porosity, and it is true that the Internet is actually transverse. Today, when firms have a certain presence on the Internet, including social networks, they are often run only by marketing section or by communication section. It is interesting to see how this will evolve in France because there is still a segmentation that is not optimal. »
Maud Serpin, co-founder of CURIOUSER, talks about the « digitalization » of companies and the possible changes that will bring in their structure and content.
Find all SMCFaces, video interviews of our members, here.
« Il y a encore beaucoup de segmentation dans les entreprises entre le marketing, la communication, le developpement, le SAV… il n’y a pas de porosité, et c’est vrai que l’internet est en fait transverse. Pour le moment, on voit que quand les entreprises disposent de moyens sur internet, et notamment sur les réseaux sociaux, ils sont souvent gérés uniquement par le marketing ou uniquement par la communication. Ce qui m’intéresse est de voir comment cela va evoluer en France, car il y a encore aujourd’hui une segmentation qui n’est pas optimale. »
Maud Serpin, cofondatrice de CURIOUSER, à propos de la « digitalisation » des entreprises et de la possible évolution que cela apportera au niveau de leur structure et de leurs contenus.
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« Τhere was much suspicion at first, with the appearence of blogs, YouTube and social networking with Facebook and Twitter … But it is the mission of the media now to blend into this new world, to enter into conversation with their readers, with their audience which can comment, provide feedback and their own point of view to the news. «
Aurélien Viers, digital editor in chief of « Le Nouvel Observateur » talks about the transformation of traditional media following the emergence of social networks, and discusses the evolution of journalism.
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« For the time being the role of community manager is around blogs, social networks, but soon will be to create sense, reason, narration, speech, through these devices. «
Julien Aubert, founder of « Bigger Than Fiction » talks about the evolution of community management, about the opportunities offrered by the transmedia, about the social TV and about the relationship between virtual and real in the social networking era. An interview with Julien Aubert by the Social Media Club France.
Fifth part of a series of video interviews of our members, SMCfaces.
« Pour l’instant le rôle de community manager c’est de gérer les blogs et les réseaux sociaux… Bientôt leur mission sera plutôt de créer du sens, de la raison, une narration, un discours, à travers ces dispositifs. »
Julien Aubert, fondateur de «Bigger than Fiction» nous parle de l’évolution du community management, des opportunités offertes par le transmedia, de la social TV et de la relation entre le virtuel et le réel à l’époque du web social.
Cinquième volet d’une série d’interviews vidéo de nos membres, SMCFaces.
« On our site, authors have a page, where they can present themselves, can post content or their plans, share them with friends and they can also be linked with creative industries. Through this, authors will be able to find their place on the internet, reconcile the 21th and the 19thcentury, thanks to the new techology. »
Gregory Nicolaidis, founder of the first social network for authors « www.welovewords.com » talks about promotion and dissemination of writers through social media. An interview with Gregory Nicolaidis by the Social Media Club France.
Third part of a series of video interviews of our members, SMCfaces.