« Today, a brand cannot arrive in public space with a predetermined message,without having listened, without having understood and formed the message in relation to what‘s being said about in social media. In communication agencies, we are increasingly forced to to take into account the return channel available to consumers. «
Find all SMCFaces, video interviews of our members, here.
« What are the possible uses of social media in corporations? Well, it’s not news, I think the possibilities are huge. It is a revolution. It is often said,we have evolved beyond the society of information into the society of conversation. »
François Kermoal, editorial director of the magazine « L’Entreprise » (group Express Roularta ) and a long-time member of the Social Media Club France, talks about his career, the magazine and the possible uses of social networking for businesses. An interview with Francis Kermoal by the Social Media Club France.
Second part of a series of video interviews of our members, SMCfaces.