strategies of developement

« Today, a brand cannot arrive in public space with a predetermined message,without having listened, without having understood and formed the message in relation to what‘s being said about in social media. In communication agencies, we are increasingly forced to to take into account the return channel available to consumers. « 

Anthony Hamelle, Director of Media R&D  in CLM BBDO

Find all SMCFaces, video interviews of our members, here.

« Our aim is to consolidate our presence in Europe and to invest strongly in developing countries. For a professional social network that wishes to invest in such countries, the difficulty lies in identifying local needs that are not necessarily the same as here. In India, for example, you do not do business with someone if he has not looked at your horoscope before. A social network for professionals should also be able to offer these services directly on its platforms. « 

Nicholas Vieuxloup, director of public relations of Viadeo, analyzes the functions of the first social network for professionals in France and the different strategies of implantation to different countries.

Find all SMCFaces, video interviews of our members, here.