buissines

« There is still a lot of segmentation in companies between marketing, communication, development, SAV … there is no porosity, and it is true that the Internet is actually transverse. Today, when firms have a certain presence on the Internet, including social networks, they are often run only by marketing section or by communication section. It is interesting to see how this will evolve in France because there is still a segmentation that is not optimal. »

Maud Serpin, co-founder of CURIOUSER, talks about the « digitalization » of companies and the possible changes that will bring in their structure and content.

Find all SMCFaces, video interviews of our members, here.

« Social media have proven they were not another gadget, and companies are very interested. For a simple reason: they can enter into conversation with consumers, and their ecosystem. But also because their employees are using these social networks every day, individually. I wish to see the same effectiveness, the same ease of sharing information in the enterprises.  »

Damien Douani, co-founder of Fada Social Agency talks about the introduction of the digital in the world of business, about the opportunities offered by the LBS, and shares with us his vision for the future of social networks: the social complicity. An interview with Damien Douani by the Social Media Club France.

Fourth part of a series of video interviews of our members, SMCfaces.