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13/04/2012
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par Laurent Blondeau Information grows and crawls more and more, and in different channels we used to have. Then it goes again for the business, now, with an incredibly interactive two-ways, never seen so far. Traditional medias try to surf the wave, adapting themselves, creating “360” fake environment to trick the bulk. But... |
Découvrez sur ce blog collectif les contributions des membres du Social Media Club France. Vous souhaitez rejoindre l'équipe éditoriale du SMC France ? Contactez-nous.
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18/01/2012
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“We can definitely say that social networks are more and more important for the edition of the AFP and I think that in the future we should think how to integrate them in all every day practices. That is a challenge for all news agencies. “ |
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9/01/2012
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The Chair in Social Media Monetization organized a conference on December 13 between researchers and professionals in order to review the term “virality”. After the scientific point of view offered by Jean-Samuel Beuscart and Kevin Mellet, three professionals entered the conversation to share their perspective on the marketing consequences of... |
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9/01/2012
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The Chair in Social Media Monetization organized a conference on December 13 between researchers and professionals in order to review the term “virality”. After the scientific point of view offered by Jean-Samuel Beuscart and Kevin Mellet, three professionals entered the conversation to share their perspective on the marketing consequences of... |
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9/01/2012
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The term of virality is often applied to each success on the web without anyone realizing exactly what it means. The Chair in Social Media Monetization tried to decipher this notion at a conference on December 13, which was dedicated to the model of audience in social media. Jean-Samuel Beuscart... |
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9/01/2012
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“The key to a successful Facebook fan page of a brand, is to provide content regularly ; we can not just copy and paste what the brand already says on its website. We must bring exclusive content to fans, so to have the impression that the brand really cares... |
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29/11/2011
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“The Atelier des Médias is primarily a radio show which then became administrator of two communities. One of them, called “Mondoblog” was created after a contest: we selected the five best bloggers among our listeners to assist them for six months, both in the technical part as in editorial... |
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29/11/2011
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“In Rue89 we wish to allow to Internet users more functions than the traditional ones, “comment”,”vote” and “share”. Though we do not allow users to self-publish, we entrust them other tasks: comment moderation, animation and creation of pages or sections, control on links and even correction of articles. In this... |
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29/11/2011
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“To engage players in a game, it is all about “game design “, that is in other words, how the game is made. The mechanics of growth are also important, it is necessary to inspire people to come to the game, either because their friends have invited them or through... |
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15/09/2011
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“The Post is a company that has built a trusting relation with its clients for a long time. In a digital world, it still has a role to play. So now we try to recreate, restore this relation in the digital age. “ |
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21/07/2011
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“Kiss Kiss Bank Bank was created after a discussion about this emerging movement in the United States, which gets more and more popular. It’s called “Do It Yoursef ” movement or “Co-creation” or “collective intelligence”, all this based on social networks. It allows the consumers to suddenly regain some power, if... |
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4/07/2011
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par Katie-Sullivan It is our pleasure to announce that Social Media Club will be expanding to the city of Marseille, where we will host conferences that follow the same model that has guided the SMC chapter in Paris since its inception, three years ago (private conferences reserved for registered members, public conferences…)... |
